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Rian Hidayat
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Journal : Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat

 1 
Modernisasi Pangan Khas Minangkabau Palai Bada dengan Implementasi Inovasi pada Pengolahan dan Pemasaran Ediset Ediset; Rian Hidayat; Taufiq Ihsan; Weriantoni Weriantoni; Amrizal Anas
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.58-64

Abstract

The Community Partnership Program (CPP) to help businesses grow and develop is carried out in the Panas Minder group (Palai Bada Khas Minangkabau Moderized) which is located in Pauh District, Padang City. The product of Panas Minder's business is typical Minangkabau Palai Bada food, the product is still being processed and marketed traditionally so that the product does not last long and only has a local market share. The objectives of the activities are to improve the processing of Palai Bada products by implementing innovation in the combustion processes, and improve the marketing strategy of Palai Bada products by adopting digital marketing. The mentoring methods used to assist partners are field meetings and business meeting. The results of the coaching activities are partners have adopted combustion innovationsusing modern Furcase and Panas Minder partners have been trained and guided to take advantage of digital marketing by creating websites and official Instagram lines.
Co-Authors 3Mareta Kemala Sari Achmad, M. Djanib Adi Purnama Agianto Ahmad Safei alfi chaniago Ali Yusri Amrizal Anas Andi Supriansyah 〖Desmar Rodian Afandi Cipta Budiman delpa anda restu depi nopika Desmar Rodian Afandi Ediset, Ediset fitriyasari Hesti Asriwandari Indra Masrin Indra Suharman Indra Susila Kadori Haidar khairani putri Liana Mulkufya Martini Djamhur, Martini metty aliya setiyani Muhammad Firdaus Ninda Novita Ninik Hasanah Nofialdi, Nofialdi Noor Ellyawati Nova Suryani nur aida ningsih Nuraini Budi Astuti Nurul Azmita Rahmatiah HL Reva Deviana Reza Reza Rika Hariance Rini Hakimi Rismia Agustina rizki auliya Sarbani Sepsol Voni Supriyadi Syarah Khairat Syuryani Syuryani Taufiq Ihsan Vivi Febria Purwasih Vonny Indah Mutiara Weriantoni, Weriantoni Yola Malinda Yolamalinda Yolamalinda Yos Sudarman Yulinda Yulinda Yulmitra Handayani Zamzami Zamzami